Laura Evans

A strategic, data-oriented digital executive and thought leader with over 15 years of media, data, and marketing experience. A trusted expert, successful at building new organizations, leading a cross-functional team of subject matter experts, changing cultures to be more data-driven, rethinking processes and coming up with new innovative solutions to grow audiences and create products. A strong leader and manager with outstanding organizational skills, excellent presentation skills, and a consultative professional manner.

A deep understanding of digital and media business problems, technology, and application of analytics to produce actionable insights that impact business KPIs. Hands on experience with all work streams from cookie level data analysis, technology infrastructure, client facing insight generation, progressive profiling, personalization and algorithm building to increase audience engagement and automate solutions. Comprehensive technical experience in predictive analytics, forecasting, data science and warehousing, marketing and advertising targeting, progressive profiling and audience development.

Serve on INMA’s Board of Directors, USC Annenberg’s Media Impact Project’s Board and SurveyMonkey’s Board of Advisors.